Ideas for online business in Kenya

Kenya is the best place to invest in an online business because it has a robust telecom infrastructure, and broadband penetration of over 20%. This makes internet access affordable for most Kenyans.

Mobile phones are also very popular in Kenya, with many people owning more than one handset.

Online businesses are a great way to earn money and work on your own schedule. There is no shortage of options when you’re looking for ways to make money over the internet, but some may be more suitable than others depending on the person’s skillset or interests.

Below are some of the online business ideas in Kenya

Online retailing

This is a popular internet business model for people who want to start their own home-based ventures.

You can sell anything from electronics, clothing, shoes, groceries or even cosmetics in platforms such as JUMIA. It doesn’t take much capital because most of the items can be sourced from other places and you don’t have to stock anything.

Kenyan’s are very price conscious so the average person will be keen on finding cheap prices when shopping online.With an increased number of Internet users, the sales could be higher.

Social media marketing

Social media marketing has also proven successful in Kenya .You can manage a company’s social media pages and get paid for it.

Companies such as Vivo have been successful with their internet marketing campaigns using Facebook and Twitter.

Online Classifieds

This is another promising venture in Kenya because people are increasingly looking for second hand goods to buy. This model has already proved popular on sites like OLX where there are usually up to a hundred car listings at any one time.

Starting a YouTube Channel

Starting a YouTube channel is a great way to reach Kenyans because of the site’s popularity and its ability to generate targeted traffic.

Kenyan vloggers such as Rosina Sharon who are popular, generate income from ads on their channels alongside direct sponsorships.

To earn from YouTube ,you can collaborate with other popular channels and promote each others videos. You’ll also earn when people click the ads before your video starts playing.

Internet Jobs

If you’re looking for more ways to make money, online jobs is another profitable venture in Kenya. You can make money from bidding for jobs in sites like Fiverr or Upwork .

Fashion Influencer

You can also become a fashion influencer in Kenya, and earn money by promoting clothes or even individuals’ looks on your social media accounts.

You’ll often be asked to post photos of the items being promoted which you then get paid for .

Website design and development

This is a popular business in Kenya because there are many people that need company websites but don’t know how to create one or just do not have the time.

Websites can be used as an e-commerce store, blog, portfolio site, lead capture page…the list goes on! if you have the skills to put together a website, this is an excellent idea .


Blogging is one of the most popular ways to make money over the internet. All you need is an idea, a domain name and hosting service (hosting can be free).

The best blogging platforms are WordPress and Tumblr as they offer templates for different types of blog posts.You will also need content like text or images that people will want to read.

Start an Etsy Shop

Etsy is a popular marketplace for handmade and vintage items, including clothing, jewelry and accessories. Sellers can make money by charging fees on transactions or listing their products for free but taking a small cut from every sale .

To get started , you’ll need to create an Etsy store, list your items and set prices. The site takes a commission of each sale but the fee is only charged when an item sells.


E-commerce is becoming a popular way of doing business because it allows anyone with an internet connection the ability to sell their products or services in any country around the world.

E-commerce businesses are also low risk, as they only require that you buy a domain name and web hosting.

Nowhere in Africa is too far to get your products or services out there!

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