Ideas for online business in Kenya

Kenya is the best place to invest in an online business because it has a robust telecom infrastructure, and broadband penetration of over 20%. This makes internet access affordable for most Kenyans.

Mobile phones are also very popular in Kenya, with many people owning more than one handset.

Online businesses are a great way to earn money and work on your own schedule. There is no shortage of options when you’re looking for ways to make money over the internet, but some may be more suitable than others depending on the person’s skillset or interests.

Below are some of the online business ideas in Kenya

Online retailing

This is a popular internet business model for people who want to start their own home-based ventures.

You can sell anything from electronics, clothing, shoes, groceries or even cosmetics in platforms such as JUMIA. It doesn’t take much capital because most of the items can be sourced from other places and you don’t have to stock anything.

Kenyan’s are very price conscious so the average person will be keen on finding cheap prices when shopping online.With an increased number of Internet users, the sales could be higher.

Social media marketing

Social media marketing has also proven successful in Kenya .You can manage a company’s social media pages and get paid for it.

Companies such as Vivo have been successful with their internet marketing campaigns using Facebook and Twitter.

Online Classifieds

This is another promising venture in Kenya because people are increasingly looking for second hand goods to buy. This model has already proved popular on sites like OLX where there are usually up to a hundred car listings at any one time.

Starting a YouTube Channel

Starting a YouTube channel is a great way to reach Kenyans because of the site’s popularity and its ability to generate targeted traffic.

Kenyan vloggers such as Rosina Sharon who are popular, generate income from ads on their channels alongside direct sponsorships.

To earn from YouTube ,you can collaborate with other popular channels and promote each others videos. You’ll also earn when people click the ads before your video starts playing.

Internet Jobs

If you’re looking for more ways to make money, online jobs is another profitable venture in Kenya. You can make money from bidding for jobs in sites like Fiverr or Upwork .

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Fashion Influencer

You can also become a fashion influencer in Kenya, and earn money by promoting clothes or even individuals’ looks on your social media accounts.

You’ll often be asked to post photos of the items being promoted which you then get paid for .

Website design and development

This is a popular business in Kenya because there are many people that need company websites but don’t know how to create one or just do not have the time.

Websites can be used as an e-commerce store, blog, portfolio site, lead capture page…the list goes on! if you have the skills to put together a website, this is an excellent idea .


Blogging is one of the most popular ways to make money over the internet. All you need is an idea, a domain name and hosting service (hosting can be free).

The best blogging platforms are WordPress and Tumblr as they offer templates for different types of blog posts.You will also need content like text or images that people will want to read.

Start an Etsy Shop

Etsy is a popular marketplace for handmade and vintage items, including clothing, jewelry and accessories. Sellers can make money by charging fees on transactions or listing their products for free but taking a small cut from every sale .

To get started , you’ll need to create an Etsy store, list your items and set prices. The site takes a commission of each sale but the fee is only charged when an item sells.


E-commerce is becoming a popular way of doing business because it allows anyone with an internet connection the ability to sell their products or services in any country around the world.

E-commerce businesses are also low risk, as they only require that you buy a domain name and web hosting.

Nowhere in Africa is too far to get your products or services out there!

If it’s not possible to export the product itself, then consider exporting its design and branding elements like logos, colors schemes, fonts etc. by trading with other countries over platforms such Upwork and Fiverr.

Sell virtual goods

The simplest way of starting an internet business in Kenya is by selling virtual goods such as t-shirts or wallpapers.

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You can create an online store with the help of a website like Shopify, or you can sell these goods on sites such as Amazon and eBay.


This is a business model that does not require you to hold any inventory.Just create a website and post goods that you are selling.

Once a product is purchased ,you contact the supplier and have them deliver it to the client.

Online Tutoring

Online tutoring is one of the fastest growing industries in Kenya as it offers flexible hours and earnings potential. It is an internet business that needs little start up capital and has a wide reach.

A tutoring service can operate in Kenya with only access to internet on any device (laptop, tablet, mobile phone ).

The tutor can offer their services to students around the world on Skype, and with internet speeds in Kenya improving, this service is quickly becoming popular.

Tutors just need a reliable connection to the internet which they can have at home or an Internet café for as low as Ksh 60 per hour. The student simply needs access to the internet.

Some tutors have also expanded into other fields of education, offering services such as exam preparation and creation of courses. The tutor can make higher margins on these types of offerings because they require more time and resources to provide the service.

Creation of online courses

Thanks to advances in technology, many people are using online courses like Udemy and Coursera for everything from learning a new language to taking classes that were never offered at their local school.

Online education allows students the freedom of being able to study when they want and where they please as long as there is an internet connection.

Creating your own online course can be an uphill task . But there are plenty of companies that can help you get started.To create one , you’ll need to decide what kind of course content you want.You can create a class around any topic or subject that you are knowledgeable about and have the time, energy, and resources to teach.

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Your courses could be anything from languages like Kiswahili or English for non-native speakers; business management skills such as accounting software , sales training , or customer service ; to skills like cooking , home repair, and knitting.

You’ll need a way of delivering the course content either in video form with accompanying text materials like slideshows and PDFs , audio-only podcasts , or both.

The most important thing is to create courses that people are willing to pay for !

Freelance writing

If you like to write, freelance writing is a great way for you to earn money from home.

Freelance writers often work on projects that are shorter than books or longer-form articles and reports.

You can find opportunities by searching over the internet, but it’s also easy to create your own business as an independent writer (you just need to figure out what you’re good at and provide it to your readers).


If you’re a great photographer, you can sell your work to companies who need photography for their branding needs such as online shops and retail stores.

You could also offer your services on sites like Fiverr so people looking for photographs have the opportunity to purchase them from you at a more affordable rate than they would be able to get elsewhere.

Alternatively you can upload and sell your photos in platforms such pexels.

Graphic Design

If you have a knack for graphic design, the internet is your oyster as there are plenty of opportunities to find freelance work on sites like Upwork or PeoplePerHour.

You could also charge people who need branding material such as logos and flyers by setting up an account on Fiverr so that they can purchase your services at a more affordable rate than they would be able to elsewhere.


If you have a product or service that people need, don’t hesitate to start your own online business in Kenya.

They are simple and easy to set up with the correct mindset, tools, and resources. It’s never been easier than it is now!

There are many different ways in which you can make money through an online business model; so think about what works best for you based on your skillset and interests.

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