How to start a successful smokies and eggs business

Smokies, eggs and sausages are some of the most loved snacks in Kenya because of their sumptuous nature, their ability to keep you full for long, their affordability and the fact that they are readily available.

The smokies and eggs venture is a viable venture as these are snacks that are in demand for they are consumed on impulse.

It is easy and inexpensive to start and requires no formal skills or training to run it.

Below are the steps of starting and running a successful smokie and egg business.

Register a business

To operate legally in Kenya, first register your business as a sole proprietorship. Login in to E-Citizen portal create an account and submit your company name for search. If the name is available, go ahead and register it.

Analyze Competition

To be successful ,you need to stand out from the crowd. You can do this by identifying your unique selling proposition (USP). Ask yourself, what will make customers buy from you and not the other vendor.

An idea to differentiate your self is to maintain a high level of hygiene. This type of venture is food oriented. Customers will determine in a split second whether they will purchase from you or not, based on your appearance and the way your merchandise is presented.

Ensure the cart is sparkling clean, wear a clean apron or overcoat and ensure the smokies are not oily, as this will repel customers.

Another way to outwit your competition is to offer value addition. You can do this by making ‘Kachumbari’ and serving it with the snacks. You can even go further and offer tomato and chili sauce depending on a customer preference.

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A better way to beat your competition is to offer discounts to your customers. For example instead of selling two sausages for 60/=, you can sell at 50/=. This will help you move volumes as customers will flock to your business to get the 10/= discount. We all love freebies and this is no exception.

As for the eggs you can sell ’kienyeji’  eggs  which have more nutritive value for the same price as the normal ‘grade’ eggs. Most vendors sell the ‘kienyeji’eggs more expensively than the grade eggs.

Identify a suitable location

You need to identify the ideal location to run the business. Search for a location with high street traffic as this will have the most impact on your revenue.

Consider setting it up near places like markets, bus stages, schools and colleges because of the presence of high foot traffic.

In identifying a suitable location, evaluate the dynamics of the location. Seek answers to the following questions.

  • Has it been designated by the local county government to be a business area or not?
  • Are there any restrictions in setting up your company there or you can just walk in and set up?
  • Are there any special licenses required?

Raise capital

This venture requires very little capital to start.Some of the items that you need to purchase are;

  • A trolley for selling the snacks.
  • Licenses
  • Packets of smokies.
  • Trays of eggs.

Below is a table that shows the estimate of the capital required to start a smokies and eggs business.

Type of productCapital (Ksh)
A  vending trolley7,000-15,000
County government license2,000
Individual medical certificate1,000
A Packet of smokies350
A tray of eggs300
Miscellaneous costs (oil, salt, charcoal, apron)1,300
Total Capital on the higher side20,000

The capital above will vary as it depends on the brand of the trolley and the type of sausages you wish to purchase.

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Farmer’s choice carts are a bit expensive because they are of a better quality than ‘juakali’ carts.

The brand of the oil that you will use to fry the sausages also varies in price. Most low priced oils leave an after taste in the mouth. Therefore, take this in to account when determining the amount of capital required as superior oils are more expensive.

Determine your business model

There are two ways you can sell your smokies and eggs;

  • By selling the snacks yourself.
  • By employing people to sell the snacks at a commission.

If you are running your business as a side hustle, you can employ people to sell on your behalf and pay them a commission. This type of model requires more capital as you will have to purchase several vending trolleys for your hires.

If you are not committed elsewhere and prefer the hands on approach, you can personally sell the snacks. This is the most preferred model as more youths are embracing self-employment due to lack of jobs.

Look for suppliers

There are several brands of smokies in the market. Some of these brands are Kenchic, Farmers choice, Quality meat packers and Choice meats

Farmer’s choice sausages are a favorite brand to many because of their great taste and quality. You can purchase them at a cheaper price from wholesale distributors as compared to supermarkets where they are a bit expensive.

As for the eggs, source them directly from farmers as they are better priced as opposed to wholesalers or retailers.

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