Google Analytics is a Google feature that helps you measure and track data insights of visitors who interact with your business online; either through a website or an app.
Google recently upgraded their analytics feature from the old Universal analytics to a new one called Google 4 analytics. It was upgraded to accommodate all types of businesses not only those that had a website.
Google analytics has a feature called a property ,where your website or app information is processed.
Previously Google had two types of properties;
Universal analytics-responsible for measuring websites.
Google analytics for Firebase-responsible for measuring apps.
Google 4 analytics (g4) is a combination of these two properties as it measures both websites and apps activities.
When you create a Google 4 analytics property first analyze your business structure so that you can map it effectively in Google analytics.
One of the features of Google 4 analytics property is a data stream. It is responsible for mapping an analytics property to the various platforms that your visitors interact with in your business.
If you have both a website and an app, you will require a data stream for each platform.
For example if you have a website, an android app and an IOS app ,you will require one Google analytics account , a Google 4 analytics property and three data streams(one for each).
Before we dive into how to set up Google analytics, it is prudent to be aware of the benefits of the new Google 4 analytics property and how different it is to Universal Analytics.
Benefits of Google 4 analytics
The Google 4 analytics property is designed to scale with your business by measuring insights across both websites and apps.
It can measure a visitor’s interaction with your business across all devices and platforms and produce an integrated report.
Thanks to the Google 4 analysis tool, you can be able to examine your data in depth and thus able to tailor make solutions for your clients who interact with your business.
Differences between Universal Analytics and Google 4 Analytics
Google 4 Analytics
It only measures website data.
It is a flexible property that measures data across all devices and platforms.
It only produces report insights for websites
Produces integrated reports for all devices and platforms.
Very little automation present.
Has a built in AI that continuously seeks to learn with the purpose of improving insights.
Limited segmentation of your audiences.
Wide array of segmentation criteria of audiences.
No analysis tool.
Has an integrated analysis tool that will help you interpret your data with ease.
It mostly uses device id to track a visitor. It does not integrate with other identity instances therefore a visitor’s journey across your business is not fully captured.
It uses either a user-id,Google account or device id to track a visitor’s interaction with your business online.
Sessions such as page views and clicks are treated a multiple hits.
Interactions on your website or app such as page views and user action are treated as system events. This enables you to know how many unique visitors interacted with your business, either through your website or app and what actions they performed.
It groups users’ interaction with your website, in a given timeframe.
It treats each user as a single entity no matter the platform he or she is using to interact with your business.
How to set up Google analytics;step by step process
- Visit Google analytics website and login to your analytics account. If you don’t have an account you can sign up for one.
- Click admin at the bottom left hand page of the analytics homepage
- Click create property to create a Google 4 analytics property
- Enter your property name, reporting time zone and enter your currency
- Enter your business information by selecting on the available options
- Set up a data stream to start collecting data by selecting the platforms that you have as a business
- If you have a website, select the website data stream and enter your website url and your website name.
- If you have an app on Google play store,select android data stream enter your app information.
- If you have an app that is on app store,select IOS data stream enter your app information.
- Enable data collection
There are two methods you can use to enable data collection;
The first method is by copying the global site code located in the global site tag section and pasting it to your website between the <head> </head> sections.
If you are using a website builder like word press go to Appearance-Theme editor. On the right hand side of the page look for header.php . Paste the code between the <head></head> tags and click update file
If you are setting up Google analytics for the first time, install Google 4 analytics.
If you had integrated the universal analytics feature into your website before, go ahead and set up the Google 4 analytics property alongside the old property. Take advantage of the G4 property benefits while retaining your old analytics insights.
If you had installed Google analytics for your app, you do not need to make any changes as Google analytics firebase is a G4 property on its own.
There you have it! Google analytics is not as complicated as it looks .With the above outlined steps anyone can be able to set it up easily.
But if you are still having trouble with setting it up, email us we will be glad to assist you to set it up.